Prime London property 'is popular'

Office design news from Morgan Lovell

Published on 23-02-2011

UK investors are continuing to be attracted to prime London rentals, it has been claimed.

Naomi Heaton, chief executive at London Central Portfolio, said office interior rental is seeing rising values in the capital, as investors look to get hold of the best real estate possible following the falls in value that were seen at the height of the economic crisis.

She commented: "More than ever, the over-used adage 'location, location, location' is the order of the day. Investors looking to place their money in blue chip tangible assets want to buy the best real estate available."

Ms Heaton added that astute investors are looking for well-presented properties that will hold their value in the years to come.

According to Savills, average prime London rents grew by 11.5 per cent in 2010, while this figure is forecast to grow this year by an average of eight per cent across prime London and by seven per cent in the prime central zones.

Posted by Ian Johnson