GSMA

An inspiring office design for a telecoms association

When does an office feel more like an airport business lounge? When it’s the new headquarters we designed for the GSMA — the association that unites the mobile communications industry across 219 countries.

GSMA needed a relaxed but professional atmosphere to connect staff from two former offices and welcome visitors. Of course, Morgan Lovell were happy to pick up the challenge.

For visitors we included plenty of space front of house. Six large meeting rooms mean they can get straight down to business. Nearby, informal touchdown areas provide a place to catch up, check emails and grab a bite to eat.

And behind the scenes? Things are just as innovative back there. Clever cellular offices lead a double life as meeting rooms when staff are out. Informal areas make it easy to connect over a coffee. And bookable phone booths provide the ideal place to host conference calls.

“The feedback has been very positive,” says Wendy Lawrence, Facilities Manager, GSMA. “Staff enjoy the variety of formal and informal collaborative space, and everyone is delighted to be reunited in one larger office in a great location!”

Looks like choosing us to design their office was a good call.