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Breathing new life into City Tower

GPE wanted to transform four vacant floors in the iconic City Tower into Fully Managed workspaces that felt warm, inviting and would attract new customers.

Project partners

  • GPE
  • PBC
  • Exigere

Key features

  • Tonal and sensory design
  • Natural materials
  • Bespoke joinery
  • Warm, residential feel

GPE had a clear vision – they wanted to reimagine these spaces to become a home away from home with cohesive yet distinctive designs that would let quickly.

Four floors, fully transformed

To fit necessary timescales, we worked in close collaboration with GPE’s own design team to fast track a warm and welcoming concept that met their brief. We created an inviting layout for spaces across all four floors, each including breakout and tea point areas, a lounge style welcome area, glazed meeting rooms, phone booths and open plan desking. Shelving helps to gently define zones while keeping things open and airy, offering privacy without ever feeling closed in.

Designed for comfort and collaboration

The space combines natural materials and soft, patterned rugs with varied lighting to suit the function of each zone. Lounge areas are bathed in warm lighting, while working areas and meeting rooms benefit from soft whites to keep focus levels high. Each floor shares the same calm, residential feel, but comes with its own identity through a unique accent colour.

We exposed the services to maximise ceiling height, painting them out in warm beige to soften the effect. Carefully crafted joinery in breakout areas and kitchenettes adds elegance, while every element – from the artwork and lighting down to the tiles and textiles – was chosen to reflect a sense of comfort and character.

Results with impact

GPE now has signature spaces across four floors that feel modern and considered. Several spaces have already been successfully let, proving that a thoughtful and inviting design can do more than just fill space – it can bring it to life.

  • 40 Basinghall Street, London
  • 24,000 sq ft
  • 18 weeks

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